KEYSTONE
Private property in Israel, chosen, negotiated, and delivered as one.
A concept in exploration
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The premise

Two sides that rarely meet, and never in the same language.

The demand
The buyer

Wealthy American Jews who want a place in Israel, and do not know what to buy, where, or how to begin. They are buying a home from another continent, in a second language, for the first time.

The supply
The developer

Israeli developers holding exactly the right inventory, who cannot translate it, price it, or sell it to a foreign buyer. The audience is there. The bridge is not.

An arch stands only because of the one stone at its top. Remove it, and the two sides cannot hold.

The demand

Not a trend. A migration of capital, and of belonging.

For affluent diaspora buyers, a home in Israel has become a legacy asset and a safe-haven answer to rising antisemitism. The money is moving, and it is paying premium prices to do it.

+18%foreign-buyer purchases in Q1 2026, rising to 487 transactions
49%of those buyers were American, the largest single group
₪5.95Mmedian price of a new Jerusalem apartment bought by an American
Seafront estate, CaesareaFeb 2025, to an American couple · Globes₪78M
Two Jerusalem towers, ~200 apartmentsDec 2025, a Syrian-American community · Times of Israel~₪1B
Penthouse, Rothschild 10, Tel AvivJun 2025, a foreign buyer · Ynet₪51M
Historic Talbiyeh villa, JerusalemApr 2025, once Martin Buber's home · Ynet₪78.9M
The friction

Wanting in is easy. Getting in is not.

The buyer does not know what they do not know. The developer cannot carry them across it. Every one of these is a real, costly gap.

Currency
The shekel strengthened about 20% in early 2025, an overnight 20% price rise for a dollar buyer. Timing and hedging are now part of the purchase.
Tax by status
A non-resident pays purchase tax of 8% from the first shekel. A new immigrant on the same ₪3M home pays about ₪5,000. A gap near ₪235,000, decided by paperwork.
Financing by status
A foreign buyer is capped at 50% loan-to-value. A new immigrant reaches 75%, plus a subsidized state mortgage. Most buyers never learn this in time.
Structure
Developer deferred plans (10/90, 20/70/10) can separate the decision from the capital, letting a buyer commit now and pay near occupancy. If they know to ask.
The moment

The supply side has never been more willing to be reached.

86,000unsold new-construction units in early 2026, a record

Developers are expanding foreign-buyer incentives and deferred-payment structures to move that inventory. A motivated supply side is actively looking for qualified foreign demand, and has no clean way to reach it.

The field

The market is served, in slices.

The space is not empty. It is fragmented. Each player owns one piece of the journey.

BuyitinisraelListings portal
Anglo-SaxonBrokerage network
Yigal RealtyReligious-community boutique
KEF InternationalRelocation & shipping
Israel Luxury PropertyUltra-high-end sales
TheAgencyTLVProperty management

None is the whole arch. None carries a wealthy buyer the entire way, from not knowing where to look, to living there, and keeps carrying after the keys.

The idea

Keystone is the piece that makes the two sides hold.

A premium concierge for the diaspora buyer. It learns what a buyer actually needs, not only what they ask for, matches them to the right project, and handles everything from selection through negotiation to the keys.

And past the keys: interior design, furnishing, landscaping, and management of the home while its owners are an ocean away.

The product

What it would feel like.

1. An intake that understands.

Keystone Advisor
ADVISOR
Is this a home you will live in, a base for the family's future, or mainly an investment?
A bit of all three. Long term, we might make aliyah.
ADVISOR
Then structure matters more than most people realize. If aliyah is real, financing reaches 75% instead of 50%, and your purchase tax could fall by roughly ₪235,000 on the same home. Worth building the plan around. How important is a strong, walkable religious community?
Very. Shul within walking distance, English-speaking neighbors.
✦ Your buyer brief
UseHome + legacy, aliyah-track
CommunityDati, walk-to-shul, Anglo
StructureOleh financing + deferred plan
Matched3 projects

It surfaces what the buyer did not know to ask. The status that saves six figures, the financing they qualify for, the way to time the shekel.

2. Projects, arranged the way a buyer thinks.

KEYSTONE
CommunityDatiMixed SettingTownCity BudgetUnder $1M
Dati · Anglo
Kehilat Eden, Beit Shemesh
Town · Apartment · Off-plan
On-site shulRabbinic communityWalk to schools
from $575,000
Mixed · Startup town
Carmei Gat ha'Yeruka, Kiryat Gat
Town · Garden apt · Ready
35 min to Tel AvivTech hub
from $512,000
Mixed · Suburban
Giv'at HaShalva, Giv'at Ze'ev
Town · Apartment · Off-plan
Country clubNear Jerusalem
from $680,000

Community, setting, home type, budget. The filters a buyer actually thinks in, drawn from real projects across the country.

3. A project, read the way an American reads.

KEYSTONEMidtown Jerusalem
3 bedapartment
Off-plandelivery 2029
Central Jerusalemby Mahane Yehuda
Israel Canadadeveloper

Two 40-story towers, private mikveh, rooftop pool, home automation. Mixed religious and secular, high diaspora appeal.

Payment structure
20% on signing, the balance deferred toward occupancy. From $977,000 to $6.9M.

Square feet, community, a payment plan and a finish spec presented in the buyer's own frame, not translated from a Hebrew brochure.

4. And it does not stop at the sale.

Selection
The right project for the real need.
Negotiation
Price, structure, and tax handled in-language.
Purchase
Legal, financing, and closing coordinated end to end.
Design & furnish
Interior design, furniture, landscaping, move-in ready.
Manage
Rental or upkeep for the holidays and the visits between.
Why it holds

The value is not the software. It is the bridge.

Fluent in both worlds
One party who speaks the buyer's language and the developer's, and reads both cultures. That understanding is the product. Software cannot copy it.
Intelligence built in
Tax status, currency timing, aliyah reclassification, and financing structured into every match. Six-figure savings, surfaced before the buyer asks.
Aimed at the top
Wealthy buyers expect white-glove service and are less sensitive to fees. Fewer transactions, each one larger, each one worth handling fully.
Brokerage is 2% plus 18% VAT, about 2.36% per side. On the American median new Jerusalem apartment:
~₪119,000
a side (about $32,000). In the premium tier, several times that. A small number of transactions is a serious business.

Figures from Q1 2026 Ministry of Finance data and standard commission rates. Per-deal margins are estimates.

Clear-eyed

What would have to be true.

01It is a service and relationship business, not a passive asset. Revenue scales with trust and closing capacity, and it is lumpy.
02Brokerage requires a license. The commission is captured through it, not around it.
03The platform is the front. The relationships and the service are the engine. The higher the price, the more that is true.
The path

It does not begin with building. It begins cheaply: conversations with developers and with buyers, to confirm the pull on both sides. The product follows the proof, not the other way around.

The demand is here. The supply is willing. The bridge is missing. That is the whole opportunity.